… has started quite a while ago. I stumbled upon an article from 1992 by Tom Peterson his site. Out of curiosity I read it and found this jewel:
“[The Body Shop International] Founder Anita Roddick said her marketing strategy (not that she’d ever use such a term) is to engage her patrons in “conversation.” When it comes to suppliers, customers, the work force — or domestic relations — conversation, information and gossip by the bushel are matchless tools.”
Was she ahead of her time?
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